Originating from the pastry shop in 1961, Zeldenrijk has developed a traditional artisanal croquette that is still made in the same way today. The process of making its own broth from first-quality meat remains the foundation of the Zeldenrijk croquette.
In 1959, Freek Zeldenrijk and his brother-in-law started a pastry shop in Loosdrecht. To stay competitive with the emerging large bread factories, Freek Zeldenrijk expanded his range in 1959 to include croquettes and supplied them under the name "Loosdrechts Croquettenhuis," also providing to the navy.
The snack was a success. After three years, a lunchroom was even added to the business where the snack and fresh sandwiches could be enjoyed. This proved to be the first step of a drastic change; in 1964, Freek Zeldenrijk transformed his pastry shop into a snack bar.
Product origin
Hudsondreef 38 - 3565 AV Utrecht
Certifications
Certification FSSC 22000
Certifications
Quality and hygiene are the top priorities at the company. The building is fully designed according to HACCP standards. All employees have completed an SVO course and are well-versed in bacteria and the risks of cross-contamination. Zeldenrijk Snacks now employs seven people, including Zeldenrijk's son.